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2016-2017 Global Top Brands Award Ceremony Takes Place

2016-2017 Global Top Brands Award Ceremony Takes Place
Technology Reboots Brands, Intelligence Creates Future

Las Vegas, the U.S., January 6, 2017

The 50th International Consumer Electronics Show (CES) kicked off in Las Vegas, the U.S. yesterday, joined by consumer electronics (CE) manufacturers, exhibitors and visitors from across the world. Meanwhile, 2016-2017 Global Top Brands Award Ceremony, hosted by International Data Group (IDG), was celebrated in the Wynn Hotel in Las Vegas today. Nearly 400 top-tier international media and leading enterprises of CE attended the ceremony, on which Mr. Patrick Kenealy, Managing Director of IDG Ventures USA unveiled Global Top Brands. Awards of Global Top Brands were presented to TCL, Hisense, Changhong, BOE, Haier, Huawei, GREE, China Great Wall Computer Shenzhen Co.,Ltd.,Coolpadand other international famous CE manufacturers, together with rising brands like Whaley and ROOBO,showcasing the unique charm of CE products in the age of intelligence to global consumers and adopting technology to reshape the way forward for brands.  
In recent years, intelligence, a catchy word for CE, has not only been applied on traditional devices like mobile phones, but also multiple CE fields like TV sets, kitchen and bathroom wares, VR and even robots. Game rules of CE industry have been changed accordingly. CE products tend to be more intelligent, inter-linked, comfortable, user-friendly and energy saving. Excellent industrial design, smart operations and brand new CE products have fundamentally changed people’s lives as indispensable items now. Therefore, global CE enterprises are confronted with the immediate question of how to make CE products intelligent, Internet-enabled to win recognition from consumers.
Guided by a new generation of IT, CE products, in a new era, will be characterized by being intelligent, internet-enabled, thin and high-speed. As a result, in the age of intelligence, in order to be recognized and well received by consumers, global CE brands must adopt technology to reshape their brands and carry out products R&D, manufacturing, marketing based on the Internet. Furthermore, they should make constant innovations regarding to their designs and user experience and unveil brand new CE products to consumers, demonstrate the fresh idea of intelligent and smart life and bring brands closer to consumers so as to realize further breakthroughs for the brands. The accreditation of 2016-2017 Global Top Brands is themed as Technology Reboots Brands, Intelligence Creates Future. Guided by intelligent application and mobile Internet, it aims to advance the innovation and upgrading of new intelligence for global consumers electronics industry and showcase the vitality and competitiveness of CE brands to global consumers.
The accreditation of Global Top Brands is hosted IDG and supportedby the authoritative research organization IDC. This year marks the 11th anniversary of Global Top Brands. The event is designed to showcase global CE brands to global consumers, to enable CE enterprises for a greater say in international market and to advance the development of global CE industry. This year’s Global Top Brands were in the following category: 2016-2017 Global Top 50 CE Brands, 2016-2017Global TV Brands Top 20, 2016-2017 Global Top 20Smart Connected Devices Brands, 2016-2017 Global Top 15Smart Phones Brands and 2016-2017 Top 10 Brands from China. Among these awards, the award of 2016-2017 Top 10 Brands from China went to: Haier, Hisense, Changhong, TCL, Huawei, BOE, ZTE, Lenovo, GREE and Skyworth. As for special awards, TCL Quantum Dots TV won Global Display Tech Innovation Award of the Year, andGlobal Best Integrated Large Screen Product of the Year went to TCL_XESS_C15BA. Hisense 4K Laser Cast TV won Global Display Tech Gold Award of the Year and BOE iGallery won Innovative Display Application Product Award of the Year. ChanghongCHiQ Home Cinema received Global Best Entry-Lux Laser Cinema of the Year and Changhong Artificial Intelligence Q5N TV won Global Best Smart TV of the Year. 2016 Leading Cyber Security and Informationization Brand from China was presented to China Great Wall Computer Shenzhen Co.,Ltd.Cool Changer S1won the Best Overall Performing Smartphone of 2016. ROOBO won Annual Global "A.I. Robot for Kids" Gold Award, while Smart TV Industrial Design Award of the Yearwas won by Whaley.
At the Award Ceremony, IDG organized 2017 International Consumer Electronics Industry Leaders’ Summit, presented by representatives from CE enterprises such as Changhong, TCL, Huawei, Coolpad, BOE and Lenovo as well as industrial guests of IDC. As moderated by IDC and the dialogues, in-depth discussions and analysis shed light on how to combine CE industry and brands with intelligent technology, how CE enterprises could create core competitiveness, enhance their competitive edge, strengthen the link with international market and realize Chinese brands’ dream to go global. 
Mr. Patrick Kenealy, Managing Director of IDG Ventures USA, expressed during an interview, “Over the years, the speed of CE’s innovation and R&D is very fast; meanwhile, diversified consumer demands have emerged. Back to a few years ago, no one showed any interest in the so-called Black Tech such as wearable equipment, 4K high-resolution device, intelligent home appliance and UAV. However, now CE industry has begun a transformation as driven by innovation technology. Exhibited products at these years’ CES have shown that CE products are getting more and more intelligent. Meanwhile, consumers also pay more attention to Human-Computer Interaction. Therefore, on the occasion of 11thGlobal Top Brands, we adopt the theme of ‘Technology Reshapes Brand and Technology Creates Future’ and show CE manufacturers’ innovation on technology, design, interaction and user experience to global consumers. Meanwhile, we also hope that this annual accreditation could further enhance the competitiveness of global CE industry and help CE enterprises to create a bright future.”
Besides, this CES fair, as “the first fair in global consumer electronic” recognized by consumers, seller-producers all over the world and the industry, has attracted CE manufacturers and consumers from countries and regions over the five continents. All companies awarded in the “2016-2017 Global Leading Brands” will be vigorously spread to the world on CES DAILY and TWICE CES Special Issue as well as being reported by world top media in an all-round manner. Furthermore, assisted by CES fair, these enterprises will have the chance to negotiate with internationally well-known CE brands manufacturers for cooperation, and thus ascend to the top platform on the planet to boost sustainable development of the brand.
 

 

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